The story snippets were well-written and flavorful, while being vague enough to avoid providing any revelations. My opinion is that the Hell snippets are foreshadowing the future developments that will allow us access to the land west of London.
In terms of rewards,
I’ve received a Ray-Drenched Cider, but others have apparently received Tears of the Bazaar. My current theory on the cause of differences is that Tears of the Bazaar require letting the bat choose twice, but I am really not sure.
Does anyone have alternative explanations?